Marketing is an art that everyone wants to be great at because all of your business revenue depends upon how great you market your product or services. Nowadays, we can’t do everything manually because technology has grown so much that automation is the key to every marketing. We decided to dig into the marketing automation softwares and find out which are the best and how you can use them according to your needs.
Growing a business requires marketing process automation, and even if you have to pay some amount of money for this automation software, ROI, on the other hand, will be significantly high. Whether it’s CRM software or email automation, everything is covered under marketing automation tools, and we hope you will be able to select the best one for you.
List of Best Marketing Automation Softwares
Even though the list of marketing automation tools is quite exhaustive, we decided to select the top 5 and reviewed them based on their features, pricing, and many other things.
#1. ActiveCampaign
ActiveCampaign is one of the oldest and best marketing automation software available in the market. You can accept everything, whether it’s CRM in business, email marketing, or automation of marketing segments from ActiveCampaign. Their tool is developed with such a high marketing automation software platform that you can utilize in every possible way.
The automation of marketing becomes relatively straightforward when the user interface is quite simple, and that’s what you get from ActiveCampagin. One of the key benefits of using this software is that you won’t have to pay a hefty amount of money on anything. Small businesses prefer to use this tool because they can afford it and get all the required benefits from a business automation tool.
The email automation tool can be used to use pre-existing templates to send tons of emails to customers. This software tool can also generate a good amount of leads because it has a strong deliverability rate that many marketing geniuses consider as a significant factor.
Features of ActiveCampaign:
- Personalized emails can be sent to the most significant number of customers.
- An automated email tool helps you to schedule emails and send them on a drip.
- Use the existing customer management tool to manage customer’s behaviour.
- The split testing option helps you to optimize the email automation perfectly.
#2. GetResponse
When it comes to generating a good amount of leads or sending emails on automated mode, GetResponse is the platform that helps you do that easily. This tool can be used to generate steady workflow automation that can be a significant point when you’re using a marketing automation tool.
The usage is relatively simple because of the drag and drops technology being involved so there are minor issues you’re going to face while handling your marketing operations. The segmentation in GetResponse works like nothing before because it can help you segregate the audience based upon their subscription date, subscription past and current data. The automation of marketing becomes easy when you have plenty of options to choose from.
You can update the subscriber’s list, use the existing templates for email automation, leads generation, and many other things that will guarantee you success in increased revenues.
Features of GetResponse:
- Many automation templates are the best to use for generating a good amount of leads.
- Sales funnels can be customized and can include or exclude certain things while optimizing the process.
- Cart abandonment targeting can be used to get back those customers or leads which you lost.
- E-commerce plus product delivery and integration of landing page builders is also included.
#3. ConvertKit
In any business, whether it’s online or offline, what a true marketer needs to focus on is to target the audience correctly. ConvertKit is famous for creating a good amount of email automation services and helping businesses to target the audience precisely through email. ConvertKits, email marketing software, is world-renowned because of its accurate results.
Whether you’re a blogger, content creator, or a small entrepreneur, everyone can get the benefit out of the email automation tool of ConvertKit. You can increase income by improving the conversion from your targeted audience. Email automation comes with lots of templates and preset matters that are professionally written and can help target a diverse range of customers.
You can firmly see how the business automation process is growing with the addition of third-party marketing tools. Check how the subscriber’s database increases and implement the actions according to it. The sales funnel will not get affected at any stage, and the customer’s interest would be improved with the time and usage of these tools.
Features of Convertkit:
- You can create an excellent responsive sales funnel for the customers.
- Customizing the content and using it appropriately results in better leads and conversion.
- The audience can be selected and targeted using specific tags and segments.
- A good email list always results in better growth of the business.
#4. Drip
Drip is the type of marketing tool which every eCommerce business owner can use. Drip focuses on crucial marketing areas like audience targeting, selecting emails, and integrating customer relationship management. These things are quite essential when you are in the growth or introductory phase of the business. Drip not only covers only a segment of the whole marketing but focuses on other parts also.
You can target multiple marketing channels, from sending emails to the inbox to targeting customers through social media. Integration of various third-party tools helps you build an excellent marketing funnel that will significantly help you grow the business. Promotion of products with the right channel and the right people gives you a tremendous competitive edge and accelerates growth.
Drips automation email generating facility is world-class. You just have to start the process. Everything will be taken care of, like drafting the email, selecting customers, and sending it. The inbuilt tools can also optimize the results and give you better options to integrate various opt-in forms, popup boxes, etc.
Features of Drip:
- Automated lead generation becomes possible with drip’s email tool.
- The option of multi-channel marketing becomes easier with drip’s automation tool.
- You can select the audience, choose the message according to your needs.
- It can easily be integrated with other third-party tools.
#5. Sendinblue
Sendinblue, as you know, has always been quite a famous digital agency when they started their business. However, with time and everything around, they developed some excellent email automation and marketing softwares, which led to great success. Marketing automation software lets you integrate with every channel in the marketing segment and grow your business significantly.
When you reach a more significant number of customers, you can generate more leads and ultimately result in more substantial sales. There are so many features involved in this software that you can integrate every aspect of the business with automation perfectly. Email marketing is quite familiar with Sendinblue; here, you can choose targeted SMS messaging also. Subscribers to the existing platform will increase your chances of getting more sales.
You can also do A/B testing and see what type of workflow gives you a better result. The tool is developed so that it will auto-update your contact list and give you a better result accordingly.
Features of Sendinblue:
- Intelligent email marketing is used here, giving you more options to generate leads.
- Check the analytics and set targeting SMS messaging.
- Add a live chat feature and interact with customers automatically.
- This marketing tool lets you customize marketing channels accordingly.
Conclusion
So these are the top 5 best marketing automation tools available in the market. You can always select the best tool and optimize it according to your preferences and needs. People still want to see the results quickly, but it takes lots of time, effort, and sometimes perfection to build a good sales funnel. You can go with any of the tools mentioned above for automating the marketing segment. However, if you are using different software or tools, you can tell us about it by leaving a comment down below and giving insights to other readers.